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Show stats

show opening
8,828
Total show attendees (all hosted buyers and trade visitors)
14,500+
Total participants including exhibitors
68,500
Prescheduled appointments (one-on-one, stand presentations and group appointments)

Hosted buyer stats

Number of hosted buyers

3,886 from 88 countries

Hosted buyers by country %

Germany 13.5%

United States 10.5%

United Kingdom 9%

Russia 7%

China 4.5%

Italy 4.5%

Brazil 3.5%

Spain 3.5%

France 3%

India 3%

Switzerland 3%

Netherlands 2.5%

Rest of world* 32.5%

*including Argentina, Australia, Azerbaijan, Canada, Colombia, Egypt, Hong Kong, Israel, Malaysia, Mexico, Saudi Arabia, Singapore, South Africa and UAE

Hosted buyers by nature of business

Agency 69%

Corporate 18%

Association 8%

Independent planner 5%

Hosted buyer budgets

Up to $100,000 7%

$100,000-$250,000 10%

$250,000-$500,000 14%

$500,000-$1 million 17%

$1-5 million 27%

$5-10 million 12%

$10 million+ 13%

Trade visitor stats

Number of trade visitors

4,942 from 98 countries

Visitor buyers by country %

Germany 71%

United Kingdom 4.5%

United States 3%

Netherlands 3%

Switzerland 2.5%

France 2%

Italy 1.5%

Turkey 1.5%

Belgium 1%

Czech Republic 1%

Spain 1%

Rest of world 10%

Visitor buyers by nature of business

Corporate 40%

Agency 33%

Association 11%

Independent planner 8%

Other 8%

Visitor buyer budgets

Up to $100,000 12%

$100,000-$250,000 12%

$250,000-$500,000 17%

$500,000-$1 million 22%

$1-5 million 23%

$5-10 million 7%

$10 million+ 7%

Exhibitor stats

Number of exhibiting companies

3,500 from 160+ countries

Hall space taken by region or type

Europe 46.8%

Hotels 12.5%

Asia Pacific 9.9%

Africa & Middle East 9.2%

Latin America 5.6%

Private sector 4.6%

USA, Canada and Caribbean 3.2%

Technology 2.2%

Other 6%

Press stats

206 from 27 countries